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85% of our clients actively seeking representation have been signed within 6 months
82% of our clients have booked within 6 months
“From our work together, I was able to secure an audition and book a SERIES REGULAR role on a MAX series which ran for 2 seasons, all without any network credits.” - Delante Desouza
I got the opportunity to work with Jen for a few months and during that time we went over my mindset, my identity & relevance in the market, creating the perfect pitch & packaging and how I was the solution in the market that casting directors wanted to buy.
Since working with Jen, we honed in on my type with laser focus, revamped my website and other branding to be super-specific in what I was offering and began to operate from the mindset of a seasoned professional in the industry, even though I didn't have a singe major network credit to my name.
I'm so grateful to Jen and the 2% Signature System™ for what it's taught me and that I can no use throughout the rest of my career. Three months ago, I got the opportunity to work with Jen in her 2% Program.
“Economics is the allocation of scarce resource which has alternative uses.” - thomas sowell
Over the past 5 years,
I’ve built a renowned coaching business that has helped over 500 actors from all over the world become part of the 2% who get called in and booked.
After working with me and my team for 6 months, 82% of my clients have booked Co-Stars and above (usually more than one booking within that time frame) and 85% of my clients have gotten signed with great reps within 6 months of implementing my proven 2% Signature System™.
Most of my clients had been stuck for months/years and/or were new to the game.
We were able to end multi-year long dry spells and save our newbie clients years of trial and error.
How have I been able to do this?
In 2019, I made the decision to close my 10 year old brick and mortar and move into the online space. I have invested over $250,000 of my own money into top tier business coaching, personal development and quickly learned that our industry runs on the same immutable laws of business that every business runs on.
From here, I was able to map out an EXACT system that allows actors to discover “what to sell, who to sell to and how to get people to buy what they’re selling regardless of their age, stage or location.”
introducing:
The 2% signature system™
I learned first hand the immense power of having a bulletproof mindset, ongoing strategy, structure, accountability, support and what the exponential benefits are of being in a community of like-minded high achieving people working towards a similar goal.
“If you want to go fast, go alone, if you want to go far, go together”.
African Proverb – Martha Goedert.
so with that…
Welcome to the 2% CollectivE
Inside The 2% Collective, you’ll get to work closely with me and my entire team as you learn and implement my 2% Signature System™. We weigh in on every single thing and leave no stone unturned.
You will learn all the necessary skills and frameworks that will help you become part of the 2% who get called in and book.
What would it mean to be able to get hands-on help from me and my entire team of experts and join a high frequency container of actors who are working towards the same goal?
Thought so :)
Let’s get started with some business principles.
principle #1
The market is “always right.”
If you’re not getting called in and/or booking and/or you’re getting called in for projects that are a mismatch, it is a result of the marketing you are putting out into the world.
We analyze the data and implement changes.
It’s not “failure”, it’s “feedback.”
principle #2
You are “competing on economics” - the allocation of scare resource which has alternative uses. (Thomas Sowell)
You are competing for the attention of casting directors, agents and managers and the rest of your buyers.
Resources are limited. They are: Time, money, energy and attention and they are all bound to TIME.
We help you engineer your efforts to compete for attention and win it.
Principle #3
It is never too late. The only thing stopping you is your mindset.
The 2% Collective has helped hundreds of people of all walks of life, ages and stages and locations, those with and without major credits or representation become part of the 2% who get called in and booked.
The proof is in the pudding.
The industry is always looking for the next best thing. Whoever communicates their “value” the quickest and most efficiently wins - regardless of everything else.
ARE YOU READY TO GO ALL IN and collapse time?
welcome to The 2% Collective
Below is a breakdown of what’s included in our programs.
Our programs start at $3250. (which is for the 6 Week Mini-Optimizer)
NOTE: AFTER 12/31/24, The 6 Week Mini-Optimizer WILL NO LONGER BE AVAILABLE
Note: The cost of headshots, media etc are NOT included in the price of our programs.
We offer financing in conjunction with Affirm or Klarna should you need.
The 6 week Mini-optimizer
THE 6 WEEK MINI-OPTIMIZER
Imagine jump-starting your career with a powerful 6-week transformation, fueled by our exclusive 2% psychology-based business strategy.
Here’s what awaits you as a member of the 6 Week Mini-Optimizer:
1. Your Personalized 2% Roadmap
You’ll start with a tailored success plan. We’ll diagnose where you’re stuck and find your unique “Entry Points”—the roles you’re perfectly suited for right now based on a series of analytics. Think of it as unlocking a new level, moving you directly to the roles that are a bullseye match—whether you’re a Newbie, at Co-Star level, ready for Guest Star or beyond.
2. Partial Marketing & Media Optimization
With our team’s expert support, we will set the groundwork for upgrading your marketing and media package for the next right opportunities. Upon completion, you will be positioned for immediate auditions, callbacks, bookings, and meetings, designed to get you noticed by casting directors, agents and managers.
3. Unmatched Coaching & Support from Top Industry Mentors
You’ll receive 6 weeks of elite, 1-on-1 support, plus 8 weekly group Zoom coaching calls with the best mentors in the business:
Jen Rudolph - Business, marketing, and strategy expert
Natalie Roy - Mindset, peak performance, energy signature and audition mastery
Amanda Brooke Lerner - Headshot Prep, Visual Storyboards, Wardrobe Prep and Bios specialist
Carol Todd - Media Prep, Scene / Script Editing Notes, Actors Access, Clip Naming, Gmail Signature specialist
On top of this, you’ll be paired with a dedicated 2% Accountability Coach—Marco Antonio Cunha or Jessie Zarrelli—who will keep you on track and fully supported every step of the way.
4. Flexible, High-Impact Coaching That Works for You
We understand that life doesn’t stop, so while you’ll have access to 20 hours per week (80 hours per month) of expert group coaching, you won’t need to attend every session live to succeed. Our system is set up so that you’ll get all the essential insights, personalized guidance, and 1-on-1 accountability support, no matter your schedule.
The 90 Day Optimizer
THE 90 DAY OPTIMIZER:
Imagine a complete transformation of your career path in 90 days, powered by our exclusive 2% psychology-based business strategy.
Welcome to the 90-Day Optimizer, the only program designed to get you from stuck to unstuck in record time using data-driven precision and a winning formula.
Here’s what awaits you as a member of the 90-Day Optimizer:
1. Your Personalized 2% Roadmap
You’ll start with a tailored success plan. We’ll diagnose where you’re stuck and find your unique “Entry Points”—the roles you’re perfectly suited for right now based on a series of analytics. Think of it as unlocking a new level, moving you directly to the roles that are a bullseye match—whether you’re a Newbie, at Co-Star level, ready for Guest Star or beyond.
2. Complete Marketing & Media Optimization
With our team’s expert support, your marketing and media package will be overhauled to pull in exactly the next right opportunities. This full-spectrum upgrade positions you for immediate auditions, callbacks, bookings, and meetings, designed to get you noticed by casting directors, agents and managers.
3. Unmatched Coaching & Support from Top Industry Mentors
You’ll receive 90 days of elite, 1-on-1 support, plus 8 weekly group Zoom coaching calls with the best mentors in the business:
Jen Rudolph - Business, marketing, and strategy expert
Natalie Roy - Mindset, peak performance, energy signature and audition mastery
Amanda Brooke Lerner - Headshot Prep, Visual Storyboards, Wardrobe Prep and Bios specialist
Carol Todd - Media Prep, Scene / Script Editing Notes, Actors Access, Clip Naming, Gmail Signature specialist
On top of this, you’ll be paired with a dedicated 2% Accountability Coach—Marco Antonio Cunha or Jessie Zarrelli—who will keep you on track and fully supported every step of the way.
4. Flexible, High-Impact Coaching That Works for You
We understand that life doesn’t stop, so while you’ll have access to 20 hours per week (80 hours per month) of expert group coaching, you won’t need to attend every session live to succeed. Our system is set up so that you’ll get all the essential insights, personalized guidance, and 1-on-1 accountability support, no matter your schedule.
In the 90-Day Optimizer, no stone is left unturned. On day 90 you will be ready to re-introduce yourself to the industry as the next version of yourself.
The 6 Month All In Program
THE 6 MONTH ALL-IN PROGRAM:
After we help you “build the plane” in the 90-Day Optimizer, the 6-Month All-In Program is where we teach you to fly it.
This next phase is all about putting your new tools into action—gaining more auditions, increasing bookings, and building powerful relationships with agents, managers, and casting directors.
As a member of the 6-Month All-In Program, you’ll continue to receive:
Six Full Months of Elite 1-on-1 Coaching
Beyond the 90-Day Optimizer, you’ll continue with three more months of unmatched guidance through 8 weekly group Zoom coaching calls with our top-tier mentors and continue on with your 2% Accountability Coach.Bi-Monthly Self-Tape Labs with Natalie Roy
,Natalie will provide hands-on feedback for your self-tapes, ensuring that you’re fully prepared to crush your auditions.Personalized Marketing & Media Strategy to Re-Ignite your Current Representation and/or Secure New Representation
We’ll help you present your upgraded marketing and media package with impact—whether you’re working with your current team or looking to secure new representation. In fact, 82% of our clients secure representation within six months of working with us.Customized Outreach Strategy to Connect with Casting Directors
We’ll design a personalized system to help you each out to the right casting directors, while Jen provides hand-picked audition sides to showcase your talent at casting director workshops.End-to-End Support for Total Industry Success
With 20 hours a week (80 hours per month) of live, interactive coaching, this program is designed to fit your schedule. We understand life happens, so you’ll never be required to attend every call. Our system ensures that you stay fully supported, no matter what.
The 6-Month All-In Program is your complete pathway to sustainable, long-term success in the industry.
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Join the club! Haha. The 2% Collective’s programs are VERY flexible. We have designed these programs to work with your full and busy lives. Trust yourself to get exactly what you need with the time you have.
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Yep! We have clients in NYC, L.A., Florida, Texas, Iowa, the UK, Germany and the moon. :)
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Ask our 71 year old client Sprague Theobold who only had 5 auditions over the course of 30 years who booked a RECURRING role on a CBS series within 2 months of working with us and has been working non-stop ever since. :)
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You are more than welcome to spend $386,000 on a 4 year degree at NYU Tisch or you could invest .01% of that and actually get results :)
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Yes AND…we have an incredible team of mentors guaranteed to knock your socks off.
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No. Much like when you to to school, the cost of books etc are not included.
