You’re talented. Trained. Professional.
You’ve put in the work and you’re done playing small.

But let's be honest. We're not in an analog industry anymore. We're in a digital marketplace. One that doesn't reward effort. It rewards evidence. 

Your virtual storefronts (Actors Access, IMDBPro etc) determine if you get called in and ultimately...hired. 

And yet...
Actors with half your training are booking more.
Not because they’re better...
but because they’re positioned better.

You’ve heard:
“Just focus on the craft.”

“It's all about timing.”

The mindset belongs to the old economy. When casting directors did generals and reps discovered actors on stage. 
Now? Casting and reps scroll and click and if your materials don't sell you in 7 seconds, it's over. 
The casting room isn’t just physical anymore...
it’s digital, 24/7, and global.

Welcome to the 2% Collective:
Where craft meets commerce. Where actors stop waiting to be "discovered" and start becoming "undeniable." 

I'M JEN, A BUSINESS STRATEGIST FOR  THE 2% OF ACTORS WHO RUN THEIR CAREERS LIKE CEO'S. 

I work with high-performing, results-driven actors who are done waiting and ready to move — with clarity, speed, and strategy. 

Whether you’re breaking in or leveling up to Guest Star or Series Regular, the through-line stays the same: You’re serious. You’re strategic. You’re ready to compete. 

My mission? To position you as the obvious yes in a sea of options.

Because booking is not about talent alone.

It's not about timing. 

It's about positioning  you as the undeniable "yes" right now.

 

I'M JEN, A BUSINESS STRATEGIST, COACH AND MENTOR FOR SUCCESS-MINDED, HIGH-ACHIEVING ACTORS WHO WANT TO BECOME PART OF THE THE 2% WHO GET CALLED IN BOOK.


I’m on a mission to help you create the clarity, certainty and confidence that the industry needs to hire you RIGHT NOW.

It's not about the market. It's not about timing. 

It's about positioning you as the obvious choice.

HERE'S AN EXTREME EXAMPLE:

Sprague Theobold was 72.
In 30 years, he’d had 5 auditions and 1 major booking—despite being trained and repped.

He emailed me:
"Jen, I don't have much time left. Can you help me get back to doing what I love?"

He joined the 90-Day Optimizer.

The difference was instant.

Positioning fixed. Materials upgraded. Casting took notice.
And for the first time in years, Sprague was back in the room and on the Zoom. 

 

Within 2 months of joining the 90 Day Optimizer, everything changed. 

 

Sprague booked a RECURRING role on a CBS series — directly off his upgraded marketing.

 

No audition necessary. 

 

Then came:

✔️ Apple TV+’s Extrapolations
✔️ Law & Order
✔️ FBI
✔️ Poker Face
✔️ Only Murders in the Building

 

He also signed with Avalon Artists and 44 West.

This is what happens when precise marketing meets undeniable talent.

Sprague is just one of nearly 500 actors who’ve leveraged the 2% System to book roles, secure reps, and re-enter the industry—fast.

Whether you’re stuck, returning, or leveling up from Co-Star to Guest Star and beyond...

 

The shift starts with your positioning. 

The Real Real:

 Training makes you good.

  Positioning gets you hired.

 

You can be the most brilliant actor in the world.

 

But if the industry doesn’t have enough proof to say YES... 

You’re not getting hired.

 

Decision makers aren't gambling on “potential.”

 

They’re making a business decision.

 

They don’t want effort — they want proof.


That proof lives in your virtual storefronts (Actors Access, IMDBPro etc). In your media footage and marketing.

 

So if you’re still waiting for your craft alone to carry you,
you’re playing a 1990s game in a 2025 economy.

   

That's where most actors fall off.

 
They obsess over the product—
more classes, more training, more waiting—
while someone less trained but better positioned gets hired.

 

So, how do you break through?

 

 You stop guessing ands invest in strategy. 

You figure out what your "lowest hanging fruits" are and engineer cinematic headshots and media footage that is indistinguishable from feature film and major episodics. You become undeniable regardless of your age, credits or zip code. 

 

You merge CRAFT with COMMERCE.

Because the minute you want to make money from your art, the laws of business apply. You have to beat out thousands of others and positioning becomes the differentiator: not training.

That's what we do inside the 2% Collective. 

14K+

IN THE 2% SPACE FACEBOOK COMMUNITY

2,500+

CLIENT'S SERVED WITHIN PROGRAMS

26K+

FOLLOWERS ON INSTAGRAM

$5M+

EARNED COLLECTIVELY BY 2% CLIENTS

Read all the testimonials here

It takes most actors years and tens of thousands of dollars in endless training, ineffective headshots, media footage and strategy to finally admit what’s actually going on:

They don’t have a talent problem.
They have a positioning problem.

But when you upgrade your marketing and implement my PROVEN 2% Signature System™, that’s when you stop spinning and start booking. 

 

👉 You become your rep’s favorite client—the one they pitch first, hard and often. 

👉 Auditions increase (even in a slow market) and bookings follow. 

👉 Casting emails you back. They remember you. 

👉 Your emails to reps and casting get 80% or higher open rates consistently. 

👉 If you don’t yet have major credits yet?, You still get called in because you give decision makers the clarity, certainty, and confidence they need to go to bat for you until you book.  

👉 If you’re looking for representation? They see you as a smart, bankable investment - not a risk. 

👉 Most importantly, you will stop wasting your time and energy on surface-level strategies that keep you stuck in a frustrating loop.

JOIN US NOW. 

  • The 90-Day Optimizer: A precision, data-backed strategy for actors ready to optimize their marketing, materials, and visibility to quickly land more auditions, bookings, and representation.
  • Optimizer Plus: Everything inside the 90 Day Optimizer + Outreach support. 
  • The 6-Month All-In Program: Everything inside the 90 Day Optimizer, Optimzer Plus, plus bi-monthly self tape labs, lifetime access to the 2% and more. 

Inside The 2% Collective, my team and I will work hands-on with you and help you implement our PROVEN system for how to “fly off the shelves” with the industry in record time.

 You will quickly become part of the 2% who get called in and book.

I'M READY TO COLLAPSE TIME AND JOIN THE 2% COLLECTIVE!

About the 2% Signature System™

The 2% Signature System™ is the industry’s most comprehensive methodology designed to help actors break into the top 2% who consistently get called in and booked. Whether you’re new, stuck in a career dry spell, or ready to level up, this program transforms your approach with proven, data-driven strategies and expert guidance.

Why It Works:
Over the past 5 years, we’ve helped over 500 actors worldwide achieve record-breaking results. In just six months:

  • 82% of clients book Co-Stars and above (often with multiple bookings).
  • 85% of clients secure representation with top agents and managers.

Our programs work because they are rooted in business principles tailored for actors. With Jen's proven system, you’ll learn how to present the clarity, certainty, and confidence the industry needs to hire you—regardless of your age, experience, or location.