YOU’RE TALENTED. YOU’RE TRAINED. YOU’VE INVESTED TIME, MONEY, AND EFFORT INTO BECOMING A PROFESSIONAL ACTOR.
NOW YOU'RE READY TO LEARN TO MARKET YOURSELF EFFECTIVELY TO TURN YOUR TALENT INTO BOOKINGS ON REPEAT
IS THISÂ YOU?Â
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You’re financially able to invest in yourself at around 5% the price of NYU Tisch which costs $386,000 for a 4 year degree. (They taught you CRAFT. We help you MARKET your CRAFT/yourself so that you book.)
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You’re ready to collapse time and save yourself 5+ more years of frustration.
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You want hands-on help from Jen and the entire 2% team
IF SO, YOU ARE INVITED TO JOIN THE 2% COLLECTIVEÂ
INTRODUCINGÂ THE 2% COLLECTIVE.
Ready to get hands-on help from Jen and her entire team?
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Over the past 5 years, I’ve built a renowned coaching business that has helped over 500 actors from all over the world become part of the 2% who get called in and booked in record time.
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After working with me and my team for 6 months, 82% of my clients have booked Co-Stars and above (usually more than one booking within that time frame) and 85% of my clients have gotten signed with great reps within 6 months of implementing my proven 2% Signature System™.Â
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Most of my clients had been stuck for months/years and/or were new to the game.Â
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We were able to end multi-year long dry spells and save our newbie clients years of trial and error.
How have I been able to do this?
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In 2019, I made the decision to close my 10 year old brick and mortar and move into the online space. I have invested over $400,000 into top tier business coaching, personal development and quickly learned that our industry runs on the same immutable laws of business that every business runs on.
From here, I was able to map out an EXACT system that allows actors to discover “what to sell, who to sell to and how to get people to buy what they’re selling regardless of their age, stage or location.”
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THAT IS WHERE THE
The 2% Signature System™
COMES IN.
THE MARKET IS ALWAYS RIGHT.
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“From our work together, I was able to secure an audition and book a SERIES REGULAR role on a MAX series which ran for 2 seasons, all without any network credits.” - Delante Desouza
 I got the opportunity to work with Jen for a few months and during that time we went over my mindset, my identity & relevance in the market, creating the perfect pitch & packaging and how I was the solution in the market that casting directors wanted to buy.
 Since working with Jen, we honed in on my type with laser focus, revamped my website and other branding to be super-specific in what I was offering and began to operate from the mindset of a seasoned professional in the industry, even though I didn't have a singe major network credit to my name.
 I'm so grateful to Jen and the 2% Signature System™ for what it's taught me and that I can no use throughout the rest of my career. Three months ago, I got the opportunity to work with Jen in her 2% Program.
There are five steps that make up the  2% Signature System™
If these steps are followed and implemented, most actors who have been stuck for months or years, those who are new to the game, or those returning after a hiatus will start auditioning and booking within six months.
MINDSET MASTERY
Develop a bullet proof mindset, learning the immutable laws of business and how to think like a CEO
IDENTITY AND RELEVANCE
Through analyzing various data markers, you discover;Â
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Your current entry points aka the types of characters you will actually book (your current "lowest hanging fruit")Â
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When you are relevant in any market(s) you are wanting to break into
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Your unique energetic signatureÂ
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What will get you to "fly off the shelves" with the industryÂ
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How to get from your current level to the next level using our "through line discovery process" (ex:Â Costar to Guest Star)Â
PERFECT PITCH AND PACKAGING
Craft/upgrade your headshots, media and strategy to reflect your newly discovered Entry Points and through line
MEET THE BUYERS
Create an outreach strategy to get in front of casting directors via workshops, cold/warm submissions now that all of your marketing and media has been dialed in and optimized
AGENT AND MANAGER ACQUISITION AND MASTERY
Create a warm/cold outreach strategy to either acquire new representation and/or master your relationships with your current reps (if applicable)
IT IS TIME TO GO ALL IN AND CLAIM YOUR PLACE IN THE 2%.
READY TO GET STARTED?
WELCOME TO THE 2% COLLECTIVE
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Below is a breakdown of what’s included in our programs
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Our programs start at $5500 for the 90 Day Optimizer
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Note: The cost of headshots, media etc are NOT included in the price of our programs.
We offer financing in conjunction with Affirm or Klarna should you need.
Whether you're seeking a fast-track transformation, time to refine your strategy, or long-term support, we’ve got you covered. Each program leverages my proven 2% Signature System™ to deliver expert guidance, tailored strategies, and marketing optimization to help you book roles, secure representation, and build lasting momentum.
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Below is a breakdown of each program:
THE 90 DAY OPTIMIZER
$5500
- Tailored 2% Roadmap: A personalized plan to identify your ideal roles and current “Entry Points.”
- Marketing & Media Overhaul: Complete upgrade to attract auditions, bookings and representation.
- Elite Coaching: 90 days of hands-on guidance, group coaching calls, and support from top industry mentors.
THE OPTIMIZER PLUS
$7500
- Extended Support: Everything from the 90-Day Optimizer with an additional month of implementation help.
- Representation Strategy: Revamp your materials to re-ignite current reps or secure new ones.
- Casting Outreach Plan: Personalized strategies to connect with casting directors.
THE 6 MONTH ALL-IN PROGRAM
$10k
- Comprehensive Coaching: Six full months of hands-on support, group coaching calls, and accountability.
- Self-Tape Labs: Hands-on feedback to perfect your auditions with 2% Mentor / Activated Actor™ Creator Natalie Roy.
- Sustained Success: Long-term strategies to secure roles, build representation, and maintain momentum.
THE 90 DAY OPTIMIZER
Investment: $5500
(Financing available through Affirm or Klarna)
Imagine a complete transformation of your career path in 90 days.
Welcome to the 90-Day Optimizer, the only program designed to get you from stuck to unstuck in record time using data-driven precision and a winning formula.
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Here’s what awaits you as a member of The 90-Day Optimizer:
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1. Your Personalized 2% Roadmap
You’ll start with a tailored success plan. We’ll diagnose where you’re stuck and find your unique “Entry Points”—the roles you’re perfectly suited for right now based on a series of analytics. Think of it as unlocking a new level, moving you directly to the roles that are a bullseye match—whether you’re a Newbie, at Co-Star level, ready for Guest Star or beyond.Â
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2. Complete Marketing & Media Optimization
With our team’s expert support, your marketing and media package will be overhauled to pull in exactly the next right opportunities. This full-spectrum upgrade positions you for immediate auditions, callbacks, bookings, and meetings, designed to get you noticed by casting directors, agents and managers.Â
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3. Unmatched Coaching & Support from Top Industry Mentors
You’ll receive 90 days of elite coaching, plus 8 weekly group Zoom coaching calls with the best mentors in the business:
- Jen Rudolph - Business, marketing, and strategy expert
- Natalie Roy - Mindset, peak performance, energy signature and audition mastery
- Amanda Brooke Lerner - Headshot Prep, Visual Storyboards, Wardrobe Prep and Bios specialistÂ
- Carol Todd - Media Prep, Scene / Script Editing Notes, Actors Access, Clip Naming, Gmail Signature specialistÂ
On top of this, you’ll be paired with a dedicated 2% Accountability Coach—Marco Antonio Cunha or Jessie Zarrelli—who will keep you on track and fully supported every step of the way.
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4. Flexible, High-Impact Coaching That Works for You
We understand that life doesn’t stop, so while you’ll have access to 20 hours per week (80 hours per month) of expert group coaching, you won’t need to attend every session live to succeed. Our system is set up so that you’ll get all the essential insights, personalized guidance, and 1-on-1 accountability support, no matter your schedule.
In the 90-Day Optimizer, no stone is left unturned. On day 90 you will be ready to re-introduce yourself to the industry as the next version of yourself.Â
REACH OUT FOR DETAILS ON HOW TO JOIN THE 90 DAY OPTIMIZERTHE OPTIMIZER PLUS
(4 MONTH PROGRAM)
Investment: $7500
(Financing available through Affirm or Klarna)
Everything in the 90-Day Optimizer with an additional month of support to help you implement!
With The Optimizer Plus, you’ll have additional time and support from Jen and the team to take your new strategy to the next level.
 Here’s what awaits you as a member of the Optimizer Plus:
 Everything included in the 90 Day Optimizer (see above)
 Here’s what the additional month of support looks like:
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1. Personalized Marketing & Media Strategy to Re-Ignite your Current Representation and/or Secure New Representation
We’ll help you present your upgraded marketing and media package with impact—whether you’re working with your current team or looking to secure new representation.
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2. Customized Outreach Strategy to Connect with Casting Directors
We’ll design a personalized system to help you each out to the right casting directors, while Jen provides hand-picked audition sides to showcase your talent at casting director workshops.
Need more support? You’ll have the option to extend for an additional two months.
This is your chance to not just build momentum—but sustain it.
REACH OUT FOR DETAILS ON HOW TO JOIN THE OPTIMIZER PLUSTHEÂ 6Â MONTH ALL-IN PROGRAM
Investment: $10K
(Financing available through Affirm or Klarna)
After we help you “build the plane” in the 90-Day Optimizer, the 6-Month All-In Program is where we help you fly it.
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As a member of the 6-Month All-In Program, you’ll continue to receive:
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1. Six Full Months of Elite Coaching
Beyond the 90-Day Optimizer, you’ll continue with three more months of unmatched guidance through 8 weekly group Zoom coaching calls with our top-tier mentors and continue on with your 2% Accountability Coach.
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 2. Bi-Monthly Self-Tape Labs with 2% Mentor / Activated Actor™ Creator Natalie Roy
Natalie will provide hands-on feedback for your self-tapes, ensuring that you’re fully prepared to crush your auditions.
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 3. Personalized Marketing & Media Strategy to Re-Ignite your Current Representation and/or Secure New Representation
We’ll help you present your upgraded marketing and media package with impact—whether you’re working with your current team or looking to secure new representation. I
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 4. Customized Outreach Strategy to Connect with Casting Directors
We’ll design a personalized system to help you each out to the right casting directors while Jen provides hand-picked audition sides to showcase your talent at casting director workshops.
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 5. End-to-End Support for Total Industry Success
With 20 hours a week (80 hours per month) of live, interactive coaching, this program is designed to fit your schedule. We understand life happens, so you’ll never be required to attend every call. Our system ensures that you stay fully supported, no matter what.
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